Digital Marketing

Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic.

Built-in SEO

Even the most beautiful website in the world won’t convert if people can’t find it.

Search Engine Optimization (SEO) is a constantly evolving process as Google continually adjusts its algorithm to deliver the best possible results for its users.

A CMS that keeps up with (and innovates around) the most up-to-date technology helps make your site visible.

• Platform Performance and Site Speed Optimization

• Minimize HTTP requests
• Minify JS & CSS
• Optimize images
• GZIP components

• Crawlability Optimization

• HTML validation
• CSS validation
• Link checker / internal links
• Canonical tags
• XML sitemap (images, video)

• Search Optimization

• Schemas markup
• Optimized meta tags
• Header tags (H1, H2, H3)
• Alt tags for images
• Social tags

Mobile Features

Google found that 53% of all mobile site visitors left a page that took longer than 3 seconds to load!

Find a CMS that understands mobile page speed and can properly optimize and load pages quickly regardless of the device the user is using.

Find a platform that supports accelerated mobile pages (AMP). Accelerated mobile pages load faster, resulting in increased mobile visibility, conversions, and engagement.

Eye-Catching Designs

Don’t get us wrong, good technology isn’t the same as good UX. Experience design is an integral part of driving conversions.

You need to make sure that your website’s visual elements, interactivity and information are working together seamlessly.

Easy-To-Use Site Tools

This is one of the most obvious features, but it’s still important to mention.

You want to be able to easily update your CMS whenever you need to – even if you don’t have any programming experience.

Some CMS platforms even allow for:

• Rapid landing page deployment for PPC campaigns.
• A/B testing.
• Personalization.

Business-Focused Insights

Each platform has an analytics dashboard that allows website owners to view important metrics and insights, and more importantly, to make faster decisions.

The best analytics reports are the ones that provide:

• An integrated view of marketing.
• Multi-location reports.

Fast Site Access: Always-On Availability

One of the most important things to consider when choosing a content management system (CMS) platform is the built-in CDN (Content Delivery Network).

A CDN provides you with a global cache of your site.

This means that when someone attempts to access your website, the server closest to them will load your site first. This means that your site will always load faster.

There are many other benefits to having a CDN on your site, such as:

• Security and uptime.
• Speed of delivery worldwide.
• Constant access.

Vertical-Specific Features

Think beyond the basics of a CMS platform.

Do you have specific business requirements? If so, will the features within the platform meet those needs?

Do many different industries have specific needs, such as:

• Translation support.
• Shopping cart abandonment.
• Restaurant reservations.
• Appointment request forms.
• Car inventory system integration.
• CRM integrations.
• Ecommerce integration.
• Store locator and detail pages.
• Members-only sections.