E-Commerce

Easy-To-Use Navigation System

According to a survey, 76% of consumers say ease of use is the most important feature of a website. Creating a user-friendly E-commerce web design enhances the search function of products. If users can’t find what they’re looking for on your site, they’re less likely to stick around and buy. A great navigation system is an essential part of an e-commerce website’s design. Make sure you’ve got easy-to-read menus on your site so users can easily navigate between categories. It’s best if these menus are high up on every page in an easily accessible spot. Users can also filter results to see only products that match their needs.

Mobile-Friendly Design

Did you know that 61% of Consumers prefer Mobile-Friendly Websites for Online Shopping? When you have a mobile-friendly e-commerce site, it will boost your traffic and convert rates! Responsive web design is one of the best practices for E-commerce Web Design. Responsive web design is designed to be responsive to the screen size. Your mobile-friendly website will display correctly on your laptop, smartphone, and other devices.

Product Videos

Product videos are an integral part of e-commerce websites, as they improve the shopping experience and increase conversions. Product videos are a fun and engaging way to show products, showing features, usage and size. Video content builds trust with buyers, increases engagement, and effectively conveys the value of products to increase sales.

Efficient search functionality

Search functionality is one of the most important features of an e-commerce site. It enables users to quickly search for products by inputting keywords, using filters, and sort results. An accurate and relevant search result saves time, improves customer experience, and boosts conversions. Enhanced features such as auto-completed suggestions make the search process more efficient and user-friendly. A responsive and well-designed search function ensures a smooth and user-friendly shopping experience.

Customer Reviews & Ratings

With so many options available on eCommerce websites, customers are always careful when making a purchase. They look at reviews and ratings of products bought by other customers. Over 92% of users check the study before making a purchase. Customers trust other users’ reviews and consider them as their honest opinions. Good ratings and positive reviews lead to good sales. Even if you have both sets of comments on your website, you can increase sales by blocking negative comments.

Secured Payment Options

What makes an e-commerce website successful? The payment method. Integrating famous payment choices increase the conversion rate and customer experience.  A trustworthy e-commerce store should accept secure payment methods such as PayPal, Stripe, Apple Pay, and Braintree. E-commerce websites with various payment gateways enable customers across the globe to purchase the products. Payments via mobile devices are also on the rise. If you want to capture more mobile orders, you should consider adding Apple Pay or Google Pay to your checkout.

Easy and Manageable Check-out

On average, 69.89% of shopping carts get abandoned. A retail store can suffer from this problem when the customers leave at the last moment. E-commerce with an optimized check-out process will reduce cart abandonment and keep your customers coming back. Request the customer to submit the complete purchase details such as mailing address, delivery option, and credit card details. Generally, customers never prefer to browse more than three pages. And that is why one-page check-out extensions are becoming increasingly popular among customers.

Buyer-Friendly Shopping Cart

A successful e-commerce website must have a well-designed shopping cart. Shoppers place their items in the cart to continue the purchase process. Shopping carts must allow the user to modify the quantities, apply promo codes, add or remove products from the card, and shipping options. Design the shopping cart with simple visuals displaying brand colors and check-out buttons. An abandoned cart will send a reminder email to the shopper to complete the purchase process. Thus you never miss a single shipping order.

Personalization & Recommendation

Personalization and recommendations are essential for ecommerce success. By leveraging customer data, businesses can provide tailored shopping experiences, offering relevant product suggestions based on interests and preferences. Moreover, personalization fosters a sense of individuality and engagement, making customers feel valued and understood.